The term "white label casino" is familiar to everybody involved or interested in the gambling industry. This approach allows users to play in many new casinos clones of other websites. The
Casinoz article helps readers understand this system better.
What Is White Label?
The white label concept has been used in economics for several decades. It stands for products (or services) produced by one manufacturer and then used by other companies, selling them as their own. Roughly speaking, they just put their labels on goods and services from other companies.
A white label means the package is empty, and any company entering a contract with the manufacturer can use its name.
It is believed that the term came from DJs who used stickers of rare records so that competitors could not find an artist of the track.
White label is widespread in the market of electronic goods. TVs, DVD players, tape recorders, and other appliances can be produced in the same factory but come to the stores under different brands. This practice is also used in the food and banking business.
In recent years, the worldwide network has many online casinos classified as white label.
What Is a White Label Online Casino?
White label is the easiest way to launch your casino. Many successfully operating casino software manufacturers buy the right to resell other's products under the white label. Then pay a relatively small fee to anyone who wants to provide the necessary software and a standard site.
The new casino owner can change the design and create their logo, bonuses, and draws. Of course, the casino's site will be located on a unique domain. However, parent and child brands usually share support services and tickets.
So, when a white label casino starts, about half of the profits go to the principal owner of the resource. Typically, the contract provides the possibility of a complete casino purchase, but the amount of this transaction, as you can guess, is much higher than the original price.
Why Are White Label Casinos So Popular?
We are talking here about the popularity among gambling operators. Below we will discuss if they are beneficial for clients. The number of white label casinos is growing in the network because it's an excellent opportunity to become a complete casino owner that can be controlled at your discretion at only a few thousand (or tens of thousands) dollars (although there may be specific requirements).
However, the low price is not the only advantage because it eliminates the problems with obtaining licenses, selecting personnel, debugging the site, etc. In the end, it allows running the project much faster.
In this aspect, white label casinos benefit almost everything. In a short time, their owners may start to make a profit without significant investments. Parent resources open such places at buyers' money and only "cut coupons." The software manufacturer receives only a percentage of the profits but promotes the brand, so it is also not for nothing.
Are White Label Online Casinos Good for Players?
For the players, the situation is just ambiguous. Typically, these casinos are silent about belonging to other resources. They are trying to convince potential customers that it is a brand new casino because it is more profitable for them to provide unique bonuses, hold special promotions, and so on.
But let's be frank.
If a casino gives away half of the profits, how can it offer users more attractive game rules and more generous bonuses?
It isn't definite. Besides, it is not independent. Total tickets and support should meet specific basic requirements - all this severely limits the administration of white label casinos.
Moreover, in case of problems, it can be tricky to achieve a solution in favor of the customer because you will need to solve the matter with the new casino's owner, not a parent resource. The conclusion is that it is better to avoid such casinos only if they do not offer exceptional conditions.
How Can You Identify a White Label Casino?
If the casino wants to hide its connection to the category of the white label, it won't be easy to recognize it. You can often find out the truth through the phone support service, which is the same as in the parent casino. But, sometimes, you will have to check a lot of casinos on the same platform.
Sometimes, you can get the necessary information on the company website that produces the software.
As you can see, white label casinos are a widespread phenomenon in modern online gambling. We do not claim that all these casinos have nothing interesting for players. There are exciting resources among them offering clients good bonuses and a high level of service. Nevertheless, it is better to find out if it is a white label casino.
